At electronica 2026, Understand Tech releases the Distribution Enablement Portal (DEP), a secure AI platform that semiconductor vendors open to their distributors so their reps can win design-ins in the mass market. DEP was designed with a lead customer, a US semiconductor vendor now rolling it out to its channel. Early adopters include one of the world’s leading microcontroller vendors, which uses DEP with distribution partners including Arrow and Avnet.

At the big chip vendors, about half of revenue goes through distributors, who serve the thousands of smaller customers no vendor can cover with its own people. A key account gets a team from the vendor. A mass market customer gets a distributor rep carrying dozens of suppliers, who has to pick the part, beat the incumbent and make the case mostly alone.

DEP gives that rep what the vendor’s own team would bring. Account Intelligence and Product Explorer show where the vendor’s parts fit. Cross Reference matches the competitor’s part already in the socket. The Deal Room plans the displacement, Deck Generator builds the presentation in the vendor’s template and the portal draws the block diagram. The AI Assistant answers technical questions from the datasheets, with the source cited on each line.

DEP sits outside the vendor’s firewall. Each distributor sees only what it is entitled to, and the vendor sets the positioning and sees what its channel is asking.

“Distributors sell what’s easy to sell,” said Naama Bak, CEO and co-founder of Understand Tech. “You can have the better part and still lose the socket because the rep had no way to make the case that week. DEP gives the rep what the vendor’s own team would bring, with the datasheet behind every claim, from the day a part launches.”

DEP is available as SaaS or in a private cloud. Live demos November 10 to 13 at stand B4.251/10. More at understand.tech/product/apps/dep